» Is IKEA giving Danes the doormat treatment?
aatw:
- Emotions against IKEA are running high in Denmark, where researchers claim the wildly popular Swedish home furnishings company only names cheap doormats and wall-to-wall carpeting after Danish towns, reserving Swedish names for its more expensive furniture.
- A boycott’s been spoken of.
- Even more serious, Danes are suggesting that one of their country’s light beers should be given a Swedish name.
