“ … This is a startling expansion of growers’ purview. Before becoming owners of Divine, most members of Kuapa Kokoo had never tasted chocolate, and many had never even heard of it. But commercial skills honed in local African markets seem applicable to Divine’s business and the farmers take a keen interest in their company: the design of Divine’s new packaging was a recent topic of conversation in villages across Ghana’s cocoa-growing regions.
“The farmers are very proud that they own something like this outside Ghana,” says Erica Kyere, Kuapa Kokoo’s head of research. “And they are very proud that they employ some white people—that makes them laugh.”
“The farmers are very proud that they own something like this outside Ghana,” says Erica Kyere, Kuapa Kokoo’s head of research. “And they are very proud that they employ some white people—that makes them laugh.”
— the economist on the Kuapa Kokoo cocoa co-operative which now owns a 45% share of London-based Divine Chocolate.
